AN OPEN LETTER TO SMART, HARD-WORKING CREATIVES WHO ARE SICK AND TIRED OF STRUGGLING
Don’t you wish it was easier?
You can’t just quit writing, music, graphic design, photography, performance, or art. It’s what you love.
You can’t find enough time to create and still deal with all the marketing, bookkeeping, and administrative tasks.
You can’t make a great living, because nobody wants to pay for art anymore. The bookstores, galleries, and music venues that used to draw fans with money have seen their business dry to a trickle. The internet’s changed everything.
You could get (or keep) your day job, but that’s so unrewarding. Still, in the back of your mind you wonder if you can ever make this work or if you should just give up.
After all, those bills have to be paid.
So you settle for less than what you want (and need). You offer discounts. You give away work. You accept the gatekeepers’ terms and pay them for “exposure”.
And in the back of your mind, you think you have no other choice.
But what if I told you there’s another way?
In fact, what if I got on the phone with you and helped you redesign your creative business so that the people who love your work will seek you out, and happily pay and tell their friends?
I know you don’t believe it’s possible, but listen…
I used to be just like you
I worked up to 70 hours a week – for years – so I could both pay my bills and pursue my passions.
I matched my competitors’ pricing. I worked for free. I was available whenever people wanted me to be.
I was also burned out and constantly stressed. My friends and family rarely saw me, and when they did I was falling asleep.
It sucked, but I did what I thought I had to do. I crammed music and writing into lunch hours, evenings, weekends, and vacation days.
Many times, I thought about quitting all my creative projects and just settling for the day job.
But then a couple of things happened that changed everything.
A wise mentor helped me to see that I was undervaluing myself. I learned to communicate what results and experiences I deliver clearly to my clients and ultimately raise my prices. It was life-changing. I finally had time to breathe, rest, and create again.
Not long after that, the situation at my day job took more than one turn for the worst. I had spent years watching friends lose their jobs, never to be replaced. The burden fell on those who were left. I saw nothing was guaranteed. “Security” is an illusion when you work for someone else. And freedom? Flexiblity? Nonexistent.
I knew I couldn’t waste much more time in the corporate world. I started preparing for full-time self-employment.
Here’s what no one has the courage to tell you
You know how everyone tells you that you need to be everywhere?
Not only do they tell you to create pages on Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn, Tumbler, Vine, and more – but they also expect you to be in all those real-world places to network in person, too.
Their reasoning? Because you never know when someone influential will notice you and give you your big break.
Well, I’m sorry, but it’s not going to save you.
Sure, a strong social media presence helps. Yes, I absolutely recommend learning and using at least a couple of these social networks. By all means, connect and build relationships with your colleagues in person.
But those things aren’t enough.
As long as you 1) don’t know the true value of your work, 2) don’t know how to get in front of people who are likely to love your work, or 3) don’t know how to communicate your value to them once you’ve got their attention, you’ll be offering deep discounts, chasing business, and selling yourself short.
You’ll feel like you have to take “exposure” opportunities that somehow never translate into dollars.
You’ll feel burned out because you’ve wasted so much valuable time and energy.
You’ll look at your bank balance every day and wonder if you’re doing the right thing with your life.
You’ll want to give up.
Look, I’m not saying that it will be easy. But it is business, and business isn’t rocket science. The environment can be tricky and it changes constantly, but you can absolutely make money – especially since you are naturally a creative thinker.
After all, it’s not a big stretch to take your already clever, problem-solving mind and apply it to different situations.
You’re in control of your time. You’re doing what you love. You’re putting food on the table, using all your talents, and making a worthwhile contribution.
Personally, I spend most of my time now doing things I love. I write, I play music, I teach. I’m working hard, but I have evenings to walk my dog, weekends to go camping, and mornings for brunch with friends.
The rest of the time I’m working from my home office or a sunny local park. I’m building a business that will one day support me even when I’m not in front of my computer. It’s wonderful.
But the truth?
This is NOT for everyone
Not even close.
Some people do their craft strictly for personal enjoyment. It’s not important that they reach as many people as possible with their work. They don’t mind remaining unnoticed; in fact, they prefer it.
Some people just don’t see that art is – and always has been – a business. The two concepts are completely at odds in their minds. They think that money might make their work (or themselves) worse rather than better.
Some people are stuck in the “good old days” of 5, 10, or 20 years ago. They are resistant to change and trying new strategies.
And lastly, some people absolutely depend on a steady paycheck and can’t handle the thought of taking any risk, even on a part-time basis.
If you’re in one of those categories, you can stop reading now. The rest of this letter doesn’t apply to you.
But maybe you’re different.
Maybe you know you want to give this at least one good shot (or one more). Maybe in the back of your mind, you know you’ll look back on your life one day and regret it if you don’t try.
Sure, a steady paycheck is nice, but stifling your talents to “work for the man” your entire life is a pretty unappealing thought. You know there has to be a better alternative.
You’re looking for a way to do it. You just don’t know how to do it.
Questions, Questions, Questions
Since I made the leap to full-time self-employment, people often ask me questions like…
- How long did it take you to start making money?
- Did you have savings? Pay off all your debt?
- How do you prioritize all the demands on your time?
- What kind of support did you have?
- How did you figure out the best marketing strategies?
I’ll gladly answer these questions, but here’s what you really need to understand:
There’s no “one size fits all” answer.
Some people can do what I did and grow their business on the side while they’re still working for someone else.
Some people have a second income in the household, others need to save for a year or more.
Some people can replace their salaries within a few months of going full-time, others may take years, and some may always be content with a side venture.
The question isn’t, “How can I duplicate what Leanne (or someone else) did?” The question is, “What’s the right path for YOU, starting where you are today?”
It’s a tough question, because there are so many possible answers. That’s why having a coach to help you work through the process can be so valuable.
Here’s how I can help you
Would you like to know which marketing efforts are likely to pay off for you and which are just a waste of time?
For that matter, would you just like someone to look over everything you’re doing and let you know if you are on the right track?
Well, here’s the deal:
Over the next 30 days, I’m going to help 9 people create a plan for their creative business. If you’d like to be one of them, I’ll create a custom-tailored roadmap especially for you.
- My no-holds-barred, honest opinion on your specific situation. If you’re not yet ready for the next level, I’ll tell you what to do to get ready.
- An action plan for starting your side business or ramping up your current full- or part-time business.
- Your high-level marketing and social media plan – which tactics to focus on and which to skip.
- Feedback on your website and steps to make it stronger.
- Solutions for managing your time and prioritizing.
- Specific suggestions to power your list-building efforts.
- The top 3 to 5 areas you should focus on to see the fastest growth in your business.
By the time we’re finished, you’ll know exactly what to do and exactly what to expect over the next few months. Instead of just dreaming of taking your creative business to the next level, you’ll have a plan for doing just that.
Wondering how we’ll do all that in just an hour? Well, I have a pretty comprehensive questionnaire you’ll fill out beforehand. It will tell me where you are right now, and help you get clear on your priorities.
We’ll hit the ground running, I promise!
How much does it cost?
Not as much as it should.
Nothing is more expensive than the advice you don’t take.
If you don’t talk with me, you might be fabulously successful, but you’re probably go through some rough times first. You’ll waste money on advertising that doesn’t work, you’ll waste time on strategies that aren’t right for your business, you’ll keep running in circles with conflicting information, or any number of other common mistakes.
It’ll cost you thousands of dollars in expenses, lost income, and valuable time. (I know from experience!)
By talking with me though, I’d like to think I can help you avoid at least some of those mistakes. No, I can’t save you from all the headaches, but if I can save you from just one major mistake, you’ll save 10-50X what I charge you for my advice.
With that in mind, the price is $197. You really have nothing to lose, because I offer a full money back guarantee.
My guarantee: you’ll be overjoyed with my advice, or you pay nothing
By the time we finish together, I guarantee you’ll understand exactly what you need to do. You’ll also have a realistic timeline for making it all happen.
But if you’re not satisfied?
I’ll give you your money back. All of it. No questions asked.
Just email me within 30 days, and I’ll issue you a complete refund.
Because I want to help you. If you don’t feel like my advice is worth 10X the price, you shouldn’t have to pay.
All right then.
Here’s What to Do Next
Click the PayPal button below to pay for our strategy session together.
When I see the payment come through, I’ll email you within one business day to schedule your session. We’ll talk for one hour. Afterward, I’ll email your plan to you within three business days.
In case you’re wondering, the payment process is completely secure. PayPal is one of the largest and most trusted processors in the world.
Also, you do NOT need an account to process the payment. You can use your debit or credit card, just like you would on any other website.
Here’s the payment button:
Warning: I’m Serious about Only Accepting Nine Clients
[Note: 10/14 – The discounted promotion has ended, but I am leaving this page up for new clients who are interested. The regular price is noted below, $197.]
Once all nine spots are filled, I’ll take down this page.
Because I’m a musician with a business of my own. I opened up 12 slots, and three of them are already taken by regular clients who approached me before I even formally launched my coaching.
As much as I love helping other artists, I still have to get my own creative work done.
If this is of interest to you, go ahead and sign up. It’s only $197. You’ll get that back in a few extra sales.
If it’s not for you though, that’s also totally fine. No pressure.
The choice is yours.
Here’s the payment button one more time:
Talk with you soon,
P.S. – (Oct 2014) I formally launched my one-on-one coaching in August. If you are seeing this page, limited slots are available currently. My price has increased for one session since this offer was originally published, to $197, but you can save with a package.