Ever wonder how creatives get publicity?
Or – would you love to be your own PR person?
In this episode of the Make Creativity Pay podcast, I talk to Ariel Hyatt of Cyber PR publicity about how artists should approach PR. Learn what activities are a good use of your time and money, why PR is a long run game, and what you can do to best prepare for exposure.
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In this episode you’ll learn:
- The three major changes CyberPR has embraced in the last two decades
- How publicity has changed with the web
- Myths and realities of publicity
- The challenges of social media when working for clients
- Tips on effectively managing your community
- How to approach social media
[04:54] Ariel describes how CyberPR evolved to become a business that serves creative entrepreneurs.
[08:30] The myths of PR and a reality check on publicity.
[10:30] The new age of publicity and how traditional publications and reviews hold less weight today.
[12:10] Ariel’s lessons from Rolling Stone magazine.
[13:30] Essential questions to ask before approaching magazines and large publications.
[15:02] How partnering with a client works. The surprising challenges of social media.
[18:23] Ariel says that you hire people because they are experts.
[19:18] How artists build and manage communities around their work and the importance of engagement.
[21:30] How artists measure return on investment for publicity.
[24:20] Ariel shares recent experiences as examples of the long term payoffs of publicity.
[27:42] Why it’s important to focus on one social media platform and master that before moving on to others, and the importance of knowing your goals and your pitch.
Links and Resources
Music Featured on the Podcast
“Dreaming of One Day” (c) 2011, written and performed by Leanne Regalla
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