He’s the author of 5 books as well as a musician and a web designer. He’s been doing web design for over 20 years with such high-profile corporate clients as Yahoo, Mercedez Benz, and Microsoft, as well as with online celebrities Danielle LaPorte, Marie Forleo, and Kris Carr.
His latest book is called, “The Good Creative – 18 Ways to Make Better Art.”
Paul offers some great insight on how to sell if you hate to sell, why to focus on relationships rather than networking, why “selling out” is crap, and how to succeed with cooperation.
Subscribe to the podcast on Stitcher or iTunes, rate, and leave a review to let me know what you think!
1:46 Why there’s no higher calling than making money from your creative gifts.
3:30 Why storytelling is essential for learning, and how creatives who aren’t interested in selling or marketing can use stories to succeed.
7:23 Why it’s so critical that we show people what we’ve made.
8:45 Another alternative to selling; how and why to become the “go-to” person.
11:45 Networking vs. relationships – “It’s all in who you know,” and the importance of introductions.
14:48 Why having a competitive mindset is CRAP and what to do instead.
18:30 Why the idea of “selling out” is so dangerous and how to handle peer pressure.
20:30 Why reviews and criticism are more scathing the higher up you get.
23:40 Strategies artists can use to deal with criticism.
27:50 How and why you must build your email list. 80% of people still read every email they receive. 70% of his income from books come from his list. Same with music.
29:50 Figure out how you can be valuable to people.
32:20 Why you NEED to have an incentive and how the smallest thing sets you apart.
Links and Resources
Music featured on the podcast
“Dreaming of One Day” (c) 2011, written and performed by Leanne Regalla
Leave me a Voicemail
Like the podcast? Have a question you’d like me to answer live on an upcoming episode?
Click here to leave me a voice message.